2025 Natural Products EXPO West

Join Sirio Pharma at Natural Products Expo West!


2025 NPEW

📍 Anaheim, CA | March 5-7, 2025
📍 Booth #3817 & 3915

Keynote spotlight

brand-building with sirio

Our goal was to create an immersive, interactive experience that showcases the full breadth of Sirio’s capabilities while demonstrating how we empower brands to bring their vision to market,” stated Evelyn Reinson, director of marketing at Sirio Pharma and Best Formulations, in the press release. “This innovative platform allows visitors to conceptualize and refine their product ideas in a highly dynamic and intuitive way. We are excited to introduce Natural Products Expo West attendees to a next-generation tool that highlights our expertise in advanced dosage formats, innovative shapes, flavor engineering, and tailored formulation solutions.”

The step-by-step process begins with attendees selecting a category (sports nutrition, women’s health, etc) and then select a dosage format (gummies, capsules, etc), with options for variations, such as plant-based or gelatin soft gels. Next, attendees can customize brand colors and product name. A 3D preview is made, and augmented reality places the product in real-world settings. A personalized QR code can be used by attendees to display and share their formulation, or it can be sent to their email.

New Product launch

Innovations in nutraceuticals, such as CoQ10 and PQQ Gummies supporting heart health, brain function, and increased energy; Magnesium Gummies containing magnesium glycinate and calcium for muscle relaxation, nerve function, and bone health; Creatine Gummies for increased exercise performance, recovery, endurance, and replacing adenosine triphosphate (ATP) stores; plus, for gut health and metabolism, Apple Cider and Probiotic Gummies.

Magnesium Gummies

Relaxation & Recovery

Optimized Bone & Muscle Support
  1. Bone Density: Adequate magnesium intake is associated with improved bone mineral density, reducing the risk of osteoporosis. 1
  2. Muscle Function: Magnesium plays a crucial role in muscle contraction and relaxation, supporting overall muscle health. 1
Nervous system support: (Calmness)
  1. Magnesium is involved in over 300 enzymatic reactions, many of which are related to the nervous system. It plays a role in neuromuscular conduction and nerve transmission, contributing to stress relief and promoting calmness. 2
  2. Stress Depletes Magnesium: When the body is under stress (physical, emotional, or mental), it releases cortisol and adrenaline, which increase the excretion of magnesium through urine. This depletion can lead to low magnesium levels (hypomagnesemia), decreases the body’s ability to manage stress effectively.3
  1. Formula: Key Active Ingredients (Per 2 Gummy serving)
  • Calcium as Tricalcium Phosphate – 100 mg
  • Magnesium as Magnesium Glycinate – 100 mg
  1. Unique Selling Propositions (USPs):
  • Optimized Bone & Muscle Support

Combination of highly absorbable magnesium glycinate and calcium as tricalcium phosphate to support strong bones, muscle function, and nerve health (via relaxation).

  • Chelated for Optimal Absorption and Gentle on Digestion:

Magnesium glycinate is a chelated form, making it easier to absorb and gentler on the stomach compared to other magnesium types—supporting muscle relaxation and stress relief without digestive discomfort.

  • Balanced Calcium-to-Magnesium Ratio:

Optimal calcium-to-magnesium ratio, ensuring better mineral utilization.

Product Features:
  • Serving Size: 2 Gummies
  • Product Code: 400032443
  • Sugar-free
  • Pectin Base
  • Shape: Berry
  • Color: Purple
  • Flavor: Cranberry
  • Size: 3.5g

creatine Gummies

Building Lean Muscle

Key Benefits
  1. Enhanced Athletic Performance: Creatine contributes to rapid energy production, which may enhance power or speed bursts requiring short periods of anaerobic activity. 1
  2. Increased Muscle Mass: Some studies show that people who take creatine supplements may gain an extra two to four pounds of muscle mass during four to 12 weeks of regular exercise compared to those who don’t take creatine. 2,3
  3. Improved Recovery: Research has shown that creatine supplementation may enhance post-exercise recovery, injury prevention, thermoregulation, rehabilitation, and concussion and/or spinal cord neuroprotection2,3
Sales Regulatory Notes

The typical dosage range for gummies is 3g-5g per serving, with a 15g/20g per day in the Loading Phase. Brands usually stay within this dosage frame to maintain safety and effectiveness. (FDA-approved, and accepted as safe)

  1. Formula: Key Active Ingredients (Per 1 Gummy serving)
  • Creatine Monohydrate – 1800 mg (Containing 1500 mg creatine)
  1. Unique Selling Propositions (USPs):
  • Strength and Performance:

Creatine is one of the most researched and proven supplements for muscle growth, strength, and endurance.

  • Convenience:

Dosage convenience in a gummy format, thus avoiding shakers and the hassle of mixing with no prep or aftertaste.

  • Predetermined Dosing:

Optimal creatine supplementation is best taken multiple times per day (4-6 doses), and the gummy format makes it easier to stay consistent with the supplementation regiment.

Product Features:
  • Serving Size: 1 Gummy
  • Product Code: 300013155
  • Sugar Base
  • Pectin Base
  • Shape: Square
  • Color: Orange-Red
  • Flavor: Orange
  • Size: 5g

coq10 and pqq Gummies

Cellular Energy and Brain Health

Key Benefits
  1. Mitochondrial Health and Energy Production
  • Enhanced Mitochondrial Function: CoQ10 plays a key role in ATP production, while PQQ stimulates mitochondrial biogenesis, increasing cellular energy and overall vitality.
  • Cellular Energy Support: This combination helps improve cellular metabolism, reducing fatigue and enhancing physical and mental performance.
  1. Cognitive Function and Neuroprotection
  • Memory Preservation: PQQ, especially when combined with CoQ10, helps reduce oxidative stress in the brain and may prevent memory decline.
  • Neuroprotective Effects: Research suggests that PQQ has potential benefits for brain health, helping protect against neurodegenerative diseases.
Key Benefits
  1. Antioxidant and Anti-Inflammatory Properties
  • Oxidative Stress Reduction: Both CoQ10 and PQQ are powerful antioxidants, helping to neutralize free radicals and reduce cellular damage.
  • Inflammation Modulation: PQQ has been shown to lower inflammation markers, which may support long-term health and longevity.
  1. Formula: Key Active Ingredients (Per 2 Gummy serving)
  • Coenzyme Q10 – 200 mg per gummy
  • PQQ (Pyrroloquinoline-Quinone) – 20 mg
  1. Unique Selling Propositions (USPs):
  • Synergistic formula:

CoQ10 and PQQ work synergistically to enhance mitochondrial function.

  • Product Format:

Alternative dosage format in the longevity category (Predominant dosage format: Capsules)

  • Multifunctional claims: (Longevity/Healthy Aging):
    • Cellular Energy via Mitochondrial health
    • Brain Function and Cognitive support
    • Heart health and circulation
    • Powerful Antioxidant/Anti-inflammatory.

Product Features:
  • Serving Size: 2 Gummy
  • Product Code: 400034787
  • Sugar base
  • Pectin Base
  • Shape: Round
  • Color: Orange
  • Flavor: Peach
  • Size: 3g